Social Media Manager duties

A day in the life of a Social Media Manager What does a Social Media Manager do? Duties and responsibilities of a Social Media Manager The roles of a Social Media Manager Social Media Manager description Social Media Manager job description Social Media Manager job facts Social Media Manager responsibilities Social Media Manager duties

• Design and execute social media strategies.
• Promote each brand’s boundaries to effectively leverage social media and digital networks.
• Develop and manage online marketing campaigns for diverse industry clients, driving brand awareness, engagement and traffic.
• Managing social media platforms, promoting events and growing their online presence within the literary community
• Managing social media platforms, liaising with clients to build brands, creating and running online campaigns, creating ad artwork, copywriting and graphic design.
• Using the Agile method, to manage Social Media marketing campaigns and all activities.
• Developing relevant content topics to reach target customers and organically-grown followers.
• Create, curate, and manage all published content including images, video and written text.
• Monitor, listen and respond to users while cultivating leads and sales, by liaising with Helpdesk and PR teams.
• Conduct online advocacy and open a stream for cross-promotions and community expansion.
• Plan, brief and oversee design to branding guidelines.
• Monitor and manage online reputation and reviews on social media and review sites.
• Analyse key metrics and tweak strategy as needed.
• Compile reports for management showing results, including ROI.
• Responsible for Marketing and social media platforms
• Create online content for website and social media
• Scheduling social media posts
• Advertising products and services
• Using various hardware and software in relation to social media
• Keeping accurate social media records
• Working remotely
• Planning and implementing branding and digital marketing strategies.
• Content strategy planning, content creation and scheduling across Twitter, Facebook, Instagram and Pinterest using tools including; Sprout Social, Google Analytics, Facebook Analytics, Hootsuite and Schedugram.
• Responsible for uploading information to the company’s social media pages in order to build the profile of the company and engage with followers.
• Reporting to the Marketing Director responsible for developing progressive social media strategies focused on brand identification and engagement of relevant audiences.
• Creating complex strategy with content, paid social and analysis to grow audiences, drive brand awareness, consideration and social engagement.
• Engage with stakeholders and external agencies to provide feedback and progress reports on projects.
• Manage and implement brand marketing compliance for continuous retail regulatory advertising standards.
• Develop and implement strategies across product ranges by utilising paid influencer collaborations on YouTube, Instagram, Snapchat and Twitter platforms, improving audience reach and interaction.
• Own and develop strong relationships with key PR teams and influencer agencies to ensure strategic alignment with the marketing plan and ROI.
• Lead the development of the brands paid media strategy, working closely with the digital team to optimise and exceed margin targets of social ad spend.
• Implement and manage multiple events, supporting digital marketing strategies using Instagram content, FB ad content and organic content.
• Report on audience engagement, total reach, impressions and UGC (user generated content), to the senior and executive leadership team.
• Manage the brand’s analytics and reporting, including the development of core KPI’s (Key Performance Indicators) including impressions, SOV (Share of voice), reach and ROAS (Return On Advertising Spend) using Brandwatch, Netbase, Socialbakers and Sprinklr.
• Plan and create the brand’s paid and organic social content across Facebook, Twitter, Instagram and YouTube, conceptualising content based on search insights and optimising towards supporting SEO.
• Digital implementation and execution of sampling programme storage aligned to the store sampling strategy and promoting campaigns to new customers.
• Create in-store social media initiatives to improve conversion, training store consultants on social media, driving customers to redeem offers.
• Initiate an internal ambassador program by using store staff to create content, increasing organic reach and supporting brand owned content.
• Manage and develop a small team of permanent, temporary and contracting staff, conducting all training and performance management.
• Forecast and plan the social media budget, working closely with the finance team to ensure forecasting and phasing is in line with overall marketing calendar and supporting wider marketing, social media and influencer campaigns.
• Increase organic positive influencer brand mentions and organic brand and or product views across different influencer channels (YouTube, Instagram, Snapchat, Twitter).
• Increase product sales with some SKU’s achieving sales uplift.
• Increase the brands Share of Voice and channel audience growth.
• Reporting to the Account Director, responsible for driving digital marketing campaigns with budgets for some of the leading consumer brands.
• Create and deliver new creative social media strategies and campaigns.
• Monitor social media and influencer research for key clients, reporting back to wider agency and clients.
• Social media community management for clients, using tools such as Hootsuite and Sprinklr.
• Client reporting to ensure ongoing content strategy is effective and optimised where necessary.
• Working closely with suppliers and other agencies to develop websites, competitions, Facebook apps and PR strategies.
• Supporting resource and budget planning for campaigns, reporting to client account directors and senior partners.
• Collaborating with various PR teams to ensure the timely delivery of campaigns in accordance with client requirements and budgets.
• Hands-on management of social media platform accounts such as Facebook, Twitter, etc.
• Promotional video media creation, editing and branding.
• Housekeeping of old or outdated media content to keep a fresh online presence.
• Implementation and administration of multiple internal linked Facebook accounts.
• Create and develop Facebook support group for the community.
• Develop and brainstorm creative ideas for social campaigns on strategic projects including regular KPI reporting and content management through automation tools
• Manage content calendars, ran social processes and write copy for social media posts for internal, external and partner platforms.
• Use scheduling tools such as Later, Buffer etc… to post and effectively manage social media content.
• Using design tool such as Canva for creating social media templates, graphics etc…
• Prepare and execute social media strategy to expand leading to rapid growth in Instagram followers.
• Replying to queries on social media, providing social media training online and monthly workshops locally.
• Build an engaging community by ensuring daily posts with high quality content.